United Hospice of Rockland’s (UHR) Website and Advertising Campaign Awarded a Gold “Big W”

New City, NY–United Hospice of Rockland (UHR) Executive Director Amy Stern announced that the agency’s updated Website and print advertising campaign, launched last November, was awarded a Gold “Big W” Award in the category of Integrated Campaign - Multi-Channel Campaign at June 8th at the Advertising Club of Westchester’s (ACW) annual awards dinner. The print advertising campaign also received an award of merit at the Twenty-Eighth National Healthcare Advertising Awards sponsored by Healthcare Marketing Report. Click here

Creative and design services for the  “Myth & Fact Campaign” were donated by The Byne Group principal and UHR board member Ann Byne and The Byne Group art director Melissa Behrens, photographer Mark Kalan, and copywriter Nancy Giges from Brookdale Associates, Inc., a marketing communications firm in White Plains. 

 Amy Stern says, “ We realized that we needed a warmer, more appealing look that featured the “faces of hospice,” our outreach, and our services.  The campaign has generated more inquiries so that ‘when time matters most,’ more people now call sooner.” 

The concept for the new multi-tiered on and off-line campaign came from discussions regarding common misconceptions about hospice, hospice services, and hospice care. After general research and interviews, the findings became the basis of the campaign that shows actual people and tells real stories from Rockland County hospice family members.  In addition, a myth and fact sheet can be downloaded from www.hospiceofrockland.org.

Ann Byne says that using photographs and interviews with hospice family members makes it easier for community members to relate to United Hospice of Rockland and its services. The family members photographed and quoted  were touched by the care United Hospice of Rockland gave and what they said directly relates to UHR’s brand promise, ‘When time matters most.’”

The Byne Group, www.thebynegroup.com, is a full-service branding and advertising agency located in Montebello, New York. The UHR campaign was one of 13 BIG W awards The Byne Group received at ACW’s award dinner.

The Advertising Club of Westchester, Inc., http://www.acw.org, was founded in 1968 to improve communications and relations in advertising, public relations, media, sales promotion, academia, graphic arts, the community at large and cultural areas.

Each year the ACW holds its Annual “Big W” Awards Competition. The Big W celebrates and rewards excellence in creative and technical achievement. Open to advertising, marketing, and PR agencies, designers, photographers, and students who create advertising in and/or for businesses and organizations in the Tri-State (New Jersey, New York and Connecticut) region and has been a centerpiece of the Advertising Club of Westchester’s activities for almost 40 years. The gold, silver, and bronze Big W Awards winners are determined by a panel of distinguished judges.

United Hospice of Rockland, Inc.  (UHR) serves as a resource for palliative care, bereavement support, and information about end of life issues. Founded in 1988, United Hospice of Rockland is accredited by the Joint Commission on Accreditation of Healthcare Organizations and meets the Standards for Charity Accountability of the Better Business Bureau, Inc.  In addition, UHR received a second consecutive 4-Star rating from Charity Navigator, the only non-for-profit in Rockland County to receive that top rating. UHR's mission is to enable patients with advanced illnesses to live in comfort, with dignity, and surrounded by those they love. When time matters most, UHR provides care, comfort and improved quality of life to individuals and their families and offers compassionate support to members of the community who have experienced the loss of a loved one.  For more information, call 845 634-4974, write to United Hospice of Rockland, 11 Stokum Lane, New City, NY 10956, visit www.hospiceofrockland.org or fax to 845 634-7549.